Your Customers

Moved to AI.
It's Time Your

Business Did Too.

Agentic Commerce Advisory is a specialized practice led by Jacqueline Karlin — a seasoned AI & Commerce executive. Former Amazon, Expedia, Meta, and PayPal. MIT alumna.

We bring together a distinguished team of commerce operators to help companies transition from web-based commerce to agentic commerce — where AI agents drive discovery, decisioning, and transactions — enabling businesses to participate in the emerging AI economy.

Practice Areas

Agentic Commerce Strategy

Create your Agentic Commerce Strategy Plan - Map where your category is going under agent mediation, define where your business has the right to win, and the 18-month plan to get there. Includes market thesis, competitive positioning, and board-ready sequencing.

Outputs: Market thesis · Competitive map · Investment roadmap

Agentic Revenue Growth

Understand and start to manage revenue from agent-mediated channels. Includes decisions on development roadmap such as creating agent-readable catalog and content, pricing for AI buyers, and the surfaces — search, marketplaces, native agents — where your products show up when a customer asks.

Outputs: Channel strategy · Agent GEO + catalog + conversion optimization strategies · Partnership playbook

Operating Model & Economics

The unit economics of running agents at scale. Most companies model experience design and infrastructure separately — picking the model, the latency targets, and the agent surfaces without ever connecting them to token costs. At pilot, the math works. At volume, the margin disappears.

This is the work that designs both at once.

Outputs: Unit economics model · Experience-architecture tradeoff map · Compute and model selection

Agentic Commerce Design

The systems agents need to transact with your business — identity, authorization, data, and integration. Aligned to emerging protocols (MCP, AP2, ACP) so the work doesn't need to be redone in 18 months.

Outputs: Reference architecture · Build/buy/partner map · Implementation sequencing

This is the work that designs both at once.

Outputs: Unit economics model · Experience-architecture tradeoff map · Compute and model selection

Agentic Commerce Defined

Agentic commerce — shopping powered by AI agents acting on our behalf — AI that anticipates consumer needs, weighs options, and is set to execute transactions in line with human intent.

The shift is already underway. More than 30% of US consumers begin their purchase journey with AI today - being that in ChatGPT, Perplexity, Claude or Gemini - or their AI Platform of choice.

What changed in 2025 was the prompt. Consumers learned that AI could discover products, weigh trade-offs, and recommend a choice — and they let it. They still completed the purchase themselves.

What's changing in 2026 is delegation. This year, the instinct that lets someone ask AI to draft a presentation or plan a vacation extends to commerce: reorder this, replace that, book the next one. Each step of the journey is becoming someone — something — else's job.

These systems reshape every surface of commerce: search, store, checkout, reorder. The retailers building for this now will own the next decade. The ones waiting for clarity will discover it arrived without them.

If your business is not structured for this, you don't exist in the new economy.

As consumers learn how to prompt and delegate tasks to AI, commerce, retailers, marketplaces must adapt. Leaders and their organizations need to learn how to operate and compete in the AI Economy.

Potential Engagement Formats

Diagnostic Workshop

AI Commerce Readiness Assessment

Leadership workshop + strategic report on how AI and agentic commerce will impact your business, customers, and operating model.

Strategy

AI Commerce Strategy & Roadmap

Experts Deep Dive with your team to define Market thesis, competitive positioning, monetization strategy, and a practical roadmap for growth in the AI economy

Operating Model

Organization & Operating Transformation

Experts Deep Dive with your team to (re)design workflows, teams, incentives, governance, and customer journeys for an AI-native business environment.

Architecture

Agentic Infrastructure & Partnerships

Experts Deep Dive with your team to define protocols adoption, partnerships, AI platform integrations and interop architure, trust systems, payments, and emerging agentic ecosystems.

Advisory focused on Practice. Not Theory.

Speed matters in this shift to Agentic Commerce. So does knowing what actually works. Commerce has always been about meeting customers where they are. It’s the “where” and how we meet them there that’s shifting. We work with you so you can develop your strategy and execution roadmap - so you can start growing revenue and transacting in the AI Economy.

Most agentic commerce strategies are written by people who have never built a commerce business or designed agents or deployed an AI model at scale. This practice was built the other way around — strategy informed by execution and hands on iteration, not by theory. What ships. What integrates. What scales. What moves a P&L.

In an AI-native economy, agents decide on behalf of both your business and your customers. The strategy has to account for both.

Page updated

Report abuse